The ebay Phenomenon

The eBay Phenomenon tells the inside story of how a hobby/experiment run from Pierre Omidyar's Silicon Valley apartment gave birth to not just a new business model but a whole new industry - creating one of the most powerful forces on the Internet. Featuring interviews with eBay insiders such as CEO Meg Whitman, this compelling and instructive book reveals how, with no blueprint or road map to follow, eBay executives and employees invented their business on the fly - in Internet time. The buzz about The ebay Phenomenon. "David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world - inspiring!" - David Siegel, author, Futurize Your Enterprise. "Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative." - Eric Nee, Senior Writer, Fortune